Rich, smoky and deeply roasted flavour
Perfect for steak, brisket, and slow-cooked BBQ
Ideal for chilli, tacos, and bold everyday cooking

Wake up your taste buds.

This is a deep, dark, intensely flavour-packed rub built for serious cooking. With layers of smoky spices, roasted coffee, and earthy warmth, it delivers a bold, savoury punch that transforms everything it touches.

If you cook beef - you need this.

Built for Beef

This rub is made for:

• Steaks (flame grilled or pan-seared)
• Brisket and short ribs
• Slow-smoked BBQ cuts
• Burgers and beef joints

Rub generously over your meat before cooking to create a rich, caramelised crust packed with flavour.

Low & Slow Perfection

For smokers and BBQ enthusiasts, this blend really shines.

Coat brisket or beef ribs, cook low and slow, and let the spices develop into a deep, smoky bark that’s packed with character. The result is next-level BBQ with incredible depth.

Not Just for Beef

This is a true all-rounder. Use it in:

• Chilli con carne
• Burritos and tacos
• Fajitas
• Chicken and venison
• Roasted dishes

It brings a bold, roasty, slightly smoky depth to any dish.

Flavour Profile

A powerful blend of:

• Smoked coriander and cumin
• Dark roasted coffee notes
• Pepper and chilli heat
• Warm spice and subtle sweetness

Deep, earthy, and seriously addictive.

Ingredients

Smoked Coriander, Smoked Cumin, Smoked Salt, Spices, Pepper, Chilli, Dark Roasted Coffee Beans, Sugar, Yeast, Ginger, Mustard, Smoked Maltodextrin.

Allergens: Contains Mustard

Storage

Store in a cool, dark place. Once opened, reseal after use and consume within 2 weeks for best flavour.

Note: This is a very fine seasoning and may clump if exposed to moisture or heat. Simply break up any clumps by hand.

A bold, smoky BBQ rub designed to deliver unforgettable flavour - especially when fire and smoke are involved.