Sweet, smoky BBQ flavour with a gentle cayenne kick
Perfect for wings, whole chicken, and grilling or smoking
Easy-to-use 200g shaker bottle

One of our original and best-loved blends, this BBQ Chicken Rub has been a firm favourite from day one. It’s a perfectly balanced mix of sweetness, smoke, and subtle spice, with hints of allspice and cayenne for that classic BBQ flavour.

Simple to use. Seriously addictive.

Made for Chicken (and So Much More)

This rub is built for:

• Chicken wings and strips
• Whole roast or smoked chicken
• Drumsticks and thighs
• BBQ and grill cooking
• Air fryer or oven meals

It delivers a rich, caramelised crust with deep, smoky flavour every time.

For Wings & Strips:
Drizzle with oil, coat generously with the rub, then roast, air fry or BBQ until crispy and cooked through.

For Whole Chicken:
Rub oil over the bird, season generously, and cook low and slow. For extra flavour, add garlic butter under the skinbefore cooking.

For next-level results, spritz during cooking with apple juice, cola, or cherryade to build a rich, sticky crust.

Take It to the Next Level

Pair with a smoky BBQ glaze after cooking for a sweet, sticky finish that takes things even further.

Flavour Profile

A balanced blend of:

• Smoky paprika
• Sweet brown sugar
• Savoury garlic and onion
• Warm spice notes
• Gentle chilli heat

Ingredients

Smoked Paprika, Cornmeal, Garlic, Onion, Brown Sugar, Celery Salt (Celery), Yard Bird Seasoning (Salt, Yeast Extract, Rice Flour, Spices (Paprika, White Pepper, Turmeric), Sugar, Sea Salt, Chilli Powder, Korean Chilli Flakes, Black Pepper, Herbs, Yeast Extract, Pimento).

Allergens: Contains Celery

Storage

Store in a cool, dark place. Once opened, reseal after use and consume within 2 weeks for best flavour.

Note: This is a very fine seasoning and may clump if exposed to moisture or heat. Simply break up any clumps by hand.

A must-have BBQ rub for creating juicy, flavour-packed chicken with a perfectly sweet and smoky finish.